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What is SEO & Why is it Important?

What is SEO & Why is it Important For Your Business

 Having an online presence is becoming increasingly more important for business owners in 2023. A variety of digital platforms allow you to create an identity for your business that potential customers can read about before they ever call or visit for the first time. So, how do you make sure those potential customers can find you online? This is where SEO comes into play. In this post, we’ll explain what SEO is, why it is important for business success, and how to get started with some best practices.

What is SEO?

SEO, or search engine optimization, is the process of improving your website so that it appears higher in a list of search results on Google or other search engines. Improving your visibility with SEO is done through small modifications to your website over time, which will increase its rank and attract more visitors without using paid ads.

Why is SEO Important?

When customers search online for a product or service that you offer, your business needs to be easy to discover. According to SEO Expert, 92% of searchers will pick businesses on the first page of local search results. This means that within your local community, your website’s search visibility could be the deciding factor between you and your competitors.

 In addition to ranking high in search results, many of the best practices involved in SEO will help make your website more user-friendly. From easy navigation to working links, descriptive titles, quality content and more, optimizing your site will help your potential customers have a more enjoyable experience as they do their research. According to Sweor, 88% of online consumers are less likely to return to a site after a bad experience. This means that your website could have a high impact on potential new customers, especially if it is their first impression of your brand.

4 SEO Best Practices

SEO may seem complicated, but it is easier to get started once you understand the basics. These best practices are a great place to start. If you have questions, or if you would like to dive further into SEO for your site, our team at Adams Digital Services would love to help.

 1.  Avoid duplicating content

As you create titles, descriptions, and other text on your website, each page should have unique content. Having the same or similar content across multiple pages is regarded as less valuable to users and will not show up in search results. One example would be if you use the same word-for-word description on more than one page or section of your site.

2.  Create high quality title tags

In addition to having unique title tags for each webpage, your titles should use your target keyword as early as possible in the name. The first few words and phrases in the tag carry more weight in Google search results. However, it is best to only use one keyword per title. Your titles should also be interesting and compelling, since your rank will increase as more people click your link. For example, if your keyword is “digital marketing” then your title tag for a blog post might be “The Best Digital Marketing Techniques in 2022.”

3.  Optimize your images

There are some easy ways to make your images more search-engine-friendly. First, choose an appropriate file type. In general, JPG files load faster, but for images that show text, a PNG might be better.

Second, name the image files with descriptive text about what is depicted in the image. For example, an image of a dog chasing a frisbee might be named “dog-chasing-frisbee.jpg” with each word separated by a hyphen.

Third, use alt text to describe your images even further. The alt text is meant to be descriptive enough for those who cannot see the image. For the image of the dog, the alt text could be “Large brown and white dog chases a blue frisbee at a dog park.”

4.  Build internal links

Throughout your site, you should add links that direct users to other relevant or helpful pages on your site. As you create brand new content, you can link to it within the pages containing older content. This will help increase your site traffic across multiple pages, which will boost your search rank.

Say you have a web page that lists your dog grooming services. You could add a clickable hyperlink to each phrase describing a service. For example, the phrase “teeth cleaning” could be linked to another page or blog post that goes more in-depth about cleaning your dog’s teeth.

Getting Started

To begin optimizing your website for search, you may need to do a little research. First, you should find out which keywords, or search terms, are most commonly used by your target audience to find solutions. Think about your various topics, and brainstorm what someone looking for that topic might type in the search bar. You can also create a free Google Ads account and use the Google Keywords Planner tool to discover new keywords. This will help you understand your audience’s thought process as you optimize your site.

If you need help getting started with these best practices and other SEO techniques, call Adams Digital Services. We specialize in growing your business through custom digital campaigns that boost your brand’s online presence. Whether you are a brand new business owner or you have been open for decades, it is important to stay on top of relevant marketing trends and techniques. Give us a call or contact us to schedule a consultation.

Fun Mini Quiz:

What are the two most important signals used by Google to rank your website for search?

Find out on our Facebook or Instagram page!

[Answer: High-quality content and link building]


New Web Chat Product Launch

New Web Chat Product Launch

 Adams Digital Services is excited to announce that we are now offering a web chat product for our clients! This product, Zyratalk, is a 24/7 automated web chat platform for your website. We know that your customers are your highest priority, which is why we are offering a product focused on improving their online experience with your business. Zyratalk is one of the best and newest platforms in the industry, and it is available to all of our new and existing clients with a consumer-facing website.

Benefits of Web Chat

According to CampaignMonitor.com, websites that add a live chat feature typically result in higher customer satisfaction and increased conversion rates, leading to a significant return on investment. Additionally, the automation factor of Zyratalk’s platform means that each potential customer on your website is receiving instant support without you lifting a finger.

As a growing number of people do their research and shopping online, it is important for your website to stand out from the rest. Web chat conversations are beneficial to your customers because they offer a more connected experience, higher engagement, and convenient, round-the-clock support. By offering such quick and easy assistance, you are communicating that you are responsive, available, and interested in your customers’ needs. These attributes will give you an edge over your competition and contribute to more customer acquisition.

How Does it Work?

When someone clicks on your website, the web chat will pop up in the corner of the screen with a greeting message, followed by response buttons that the user can click on. The response options are customizable so that you can offer the most relevant information for your customer base. For example, some options might be “Chat with us”, “Call now”, “Schedule an appointment”, “Leave a review”, or any other action item or link to information.

Next, depending on which option the user chose, they will either be taken to another page on your website, or they will begin a chat. Zyratalk allows the user to type the first message of the conversation, whether it be a question or a specific request. The chat detects keywords in their responses, and adapts the conversation accordingly.

Throughout the conversation, responses from your business will be completely automated until the conversation with the consumer is complete. The goal of each chat is to capture the consumer’s name and contact information. If this is done successfully, the chat is considered complete. Afterwards, the conversation thread will be sent to the appropriate person within your company, and you will have an opportunity to follow up with each potential lead and offer further assistance.


Zyratalk offers several customization options within the platform. The initial greeting message and response options can be customized to each page on your website. For example, if a consumer is exploring your financing page, the chat box will show a message about your financing options. This feature can even be used on your careers page to qualify potential candidates that may be interested in applying at your company. You can also customize each automated response that appears, according to keywords provided by the consumer during the conversation.

Additionally, you can choose which department receives the conversation thread after it is complete, depending on the subject discussed. For example, a conversation about your available staff positions would be sent to Human Resources, while a request for an appointment could be sent to your customer service team.

Our team at Adams Digital Services will take care of all the page-by-page customizations for your chat platform. We will also incorporate your branding into the chat box so that your colors and logo are facing the consumer throughout every interaction.

Why Zyratalk?

We are mostly excited about Zyratalk because the platform has seen excellent success rates so far. RS Andrews, an HVAC company in Atlanta who uses the platform, had over 1,300 web chats started in 2022, and 97% of those chats were completed. We believe that this platform offers huge potential for our clients to gain new leads and harness the power of online engagement. Plus, Zyratalk is adaptable for all types of users, as it works on both desktops and mobile devices.

How to Get Started

If you are interested in adding this new web chat feature to your website, it is easy to get started. Adams Digital Services will take care of installation, customization, upkeep, and monitoring on your platform. We are now offering this product on a month-to-month basis, which can be cancelled at anytime.

In order to achieve the highest success rate with Zyratalk, we suggest implementing an action plan for following up with these web chat leads. Experts claim that the most important factor in converting online leads is a timely follow-up call from the company. We’ll take care of the automation so that you can continue to provide your top-notch service.

Let us know if you would like more information about Zyratalk and its features and benefits. We are happy to discuss investment and overall value, and how this new product might impact your business going forward. Just give us a call or reach out on our website, www.adamsdigitalservices.com!